Story posted March 26, 2012
Event date(s): April 17, 2012 — April 22, 2012
Event Sponsored by GGI
Thursday, April 19th
ES Commons Room
Green Global Initiatives is excited to have John Rooks, Founder of The Soap Group, come to campus on Thursday April 19th. The Soap Group, which stands for Sustainable Organization Advocacy Partners, works with organizations, governments, and companies across the globe such as Clif Bar, the World Bank Institute, the state of Maine and Clynk. The consulting group helps them to "understand, improve, communicate, and own their impact in the world" through a "holistic-systemic approach to sustainability." John Rooks will be speaking about his experiences with these organizations and his career path in sustainabilty.
Johns Rooks is the Founder and President of The SOAP Group, author of the book More Than Promote – A Monkeywrencher’s Guide to Authentic Marketing, and a frequent speaker and writer about the intersection of sustainability, language and culture. With nearly 20 years of experience in the environmental and business consulting space, John has worked for an environmental engineering firm, an environmental compliance software company, and as a partner at an ad agency. John is also an adjunct professor of marketing and writing theory, and has consulted with Fortune 500 companies, the federal government and international NGOs on sustainability and business. John is husband to one, father of two and nerds out on zombie movies. He is currently writing his next book - an expose on the seedy underbelly of sustainability consulting.
Click here to go to the SOAP Group website