Postcards have been popular with travelers and collectors since the late nineteenth century. This popularity made postcards an ideal medium for promotion, whether it be a town selling itself as a destination for tourists, or a manufacturer advertising new products. Among the postcards in The Peary-MacMillan Arctic Museum collection are many that drew on the allure of the Arctic and northern exploration to appeal to consumers.

The generosity of the Friends of Bowdoin College has made this exhibition possible.

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