Jennifer R. Scanlon

William R. Kenan Jr. Professor of the Humanities in Gender and Women's Studies
Associate Dean for Faculty


Spring 2014

  • Introduction to Gender and Women's Studies (GWS 1101)
Phone 2077253882
Title William R. Kenan Jr. Professor of the Humanities in Gender and Women's Studies
Department Gender And Womens Studies
2nd Title Associate Dean for Faculty
2nd Department GENDER AND WOMENS STUDIES
Work Location 203 Boody-Johnson House
E-Mail jscanlon@bowdoin.edu
Jennifer Scanlon - Bowdoin College Women's Studies

Education

Bad Girls Go Everywhere: The Life of Helen Gurley BrownPh.D. History, Binghamton University 1989
M.A.   History, Binghamton University 1986
M.A.   English, University of Delaware 1982
B.S.   English/Secondary Education, SUNY Oneonta 1980

Research Interests

U.S. Women’s History, Twentieth Century; Consumer Culture; Popular Culture; Feminist Biography; Feminist Pedagogy

Selected Publications

Books

Scanlon, Jennifer. Bad Girls Go Everywhere: The Life of Helen Gurley Brown. New York: Oxford University Press, 2009. Paperback edition Penguin, 2010.

Scanlon, Jennifer. Bad Girls Go Everywhere: The Life of Helen Gurley Brown.Helen Gurley Brown, celebrated author of the 1962 international best-seller Sex and the Single Girl, diva of the New York magazine world, Living Landmark of New York City, and thirty-year editor of Cosmopolitan magazine, offered her Cosmo readers several pieces of advice in her farewell column in February 1997. Among them: every woman has something that makes her unique and gifted; pursuing beauty can be a delightful endeavor, not just a preoccupation; sex is among the best things in life; and men are not the enemy. With these brief directives Brown summarized the philosophy that made her such an important and contested figure throughout the second half of the twentieth century. To conservatives, Brown’s books and magazine released the single woman from all social constraints, making her an autonomous, sexually liberated threat to the institutions of marriage and family. To many feminists in the nascent and then evolving women’s liberation movement, Brown’s views enhanced men’s rather than women’s lives by turning women into sexually available playmates.

For her legion of fans, however, Helen Gurley Brown represented another arena, one in which female independence and sexuality, heterosexual relationships, and the celebration of beauty coexisted amicably, if not always altogether peacefully, with feminism. Her message, that “men are wonderful and children are wonderful and you may need both to fulfill your life,” paired with “you should not, you must not live through those people,” resonated with American women who wanted to claim sexual and personal satisfaction in addition to economic independence. When Brown repeatedly claimed, “I am a feminist,” she spoke not only for herself but also for her “girls,” first for her Single Girls, then for her Cosmo Girls, and always for millions of mainstream American women.
From Preface, Bad Girls Go Everywhere

Scanlon, Jennifer, ed. The Gender and Consumer Culture Reader. New York: New York University Press, 2000.

Scanlon, Jennifer, ed. Significant Contemporary American Feminists: A Biographical Sourcebook. Westport, CT: Greenwood Press, 1999. (Named Outstanding Academic Book, 1999, Choice Magazine; remains on American College and Research Libraries Core List in Women’s Studies)

Scanlon, Jennifer. Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture. New York: Routledge, 1995.

The Gender and Consumer Culture Reader   Significant Contemporary American Feminists: A Biographical Sourcebook   Scanlon, Jennifer. Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture

Articles and Book Chapters

"What's An Acquisitive Girl To Do? Chick Lit and the Great Recession," forthcoming in Women’s Studies: An Interdisciplinary Journal, 2011.

“Thrift and Advertising,” in Thrift and Thriving in America: Capitalism and Moral Order from the Puritans to the Present, ed. Joshua J. Yates and James Davidson Hunter (New York: Oxford University Press, 2011), 284-306.

Sexy from the Start: Anticipatory Elements of Second Wave Feminism,” Women’s Studies: An Interdisciplinary Journal, vol. 38, no. 2 (Spring 2009), 127-150.

Sensationalist Literature or Expert Advice? Helen Gurley Brown’s Sex and the Single Girl In Its Publishing Context," Feminist Media Studies, vol. 9, no. 1 (Spring 2009), 1-15.

“Admen and Housewives: Thrift and the Advent of Advertising,” forthcoming in Capitalism & Moral Order: A Social History of Thrift in America from the Puritans to the Present, ed. James Davison Hunter and Josh Yates (New York: Columbia University Press, 2009).

“Conceptualizing U.S. Women’s History through Consumerism,” in Clio in the Classroom: A Guide for Teaching U.S. Women’s History, ed. Carol Berkin, Margaret Crocco, and Barbara Winslow (New York: Oxford University Press, 2008), 119-133.

Women’s Studies: An Interdisciplinary Journal, vol. 38, no. 2 (Spring 2009)   Feminist Media Studies, vol. 9, no. 1 (Spring 2009), 1-15.Clio in the Classroom: A Guide for Teaching U. S. Women's History

“’If My Husband Calls I’m Not Here’: The Beauty Parlor as Real and Representational Female Space,” Feminist Studies, vol. 33, no. 2 (Summer 2007): 308-334.

“‘How Did She Know?’ Confessional Narratives from an Online Interpretive Community,” Storytelling: A Critical Journal of Popular Narrative, vol. 5, no. 4 (Summer 2006): 237-47.

“Reading Landscapes: The American Suburbs,” History Compass, vol. 4, no. 4 (July 2006): 731-740. Teaching guide subsequently requested and featured online.

Making Shopping Safe for the Rest of Us: Sophie Kinsella’s Shopaholic Series,” Americana: The Journal of American Popular Culture, Vol. 4, No. 2 (Fall 2005),

“`Your Flag Decal Won’t Get You Into Heaven Anymore’: U.S. Consumers, Wal-Mart and the Commodification of Patriotism,” in The Selling of 9 /11: How a National Tragedy Became a Commodity. Ed. Dana Heller. New York: Palgrave Macmillan, 2005: 174-199.

“Reading and Rereading the Game: Reflections on West Indies Cricket,” with Michael Arthur, in In the Game: Race, Identity, and Sports in the Twentieth Century. Ed. Amy Bass. New York: Palgrave Macmillan, 2005: 117-135.

“Introduction” to Inarticulate Longings, Reprinted in Gender in a Transnational World: Introduction to Women’s Studies. Ed. Inderpal Grewal and Caren Kaplan. NY: McGraw-Hill, 2001, 2nd ed., 2005.

The Selling of 9 /11: How a National Tragedy Became a Commodity In the Game Gender in a Transnational World: Introduction to Women's Studies

“Old Housekeeping, New Housekeeping, or No Housekeeping? The Kitchenless Home Movement and the Women’s Service Magazine,” Journalism History 30 (April 2004): 2-10.

Mediators in the International Marketplace: U.S. Advertising in Latin America in the Early Twentieth Century,” Business History Review 77 (Autumn 2003): 387-415.

Radical History Review 66 (Fall 1996)"Material, Girls: Women and Popular Culture in the 20th Century," Radical History Review 66 (Fall 1996): 172-183.

"Empathy Education: Teaching About Women and Poverty in the Introductory Women's Studies Classroom," Radical Teacher 48 (Spring, 1996): 7-10. Reprinted in Education is Politics: Critical Teaching Across Differences, A Tribute to Paulo Freire. Ed. Ira Shor and Caroline Pari. New York: Heinemann-Boynton/Cook, 2000.

"Culturally Diverse or Culturally Divisive: Entering the Debate on Multicultural Education," Diversity 3 (Spring 1995): 9-17.

“Boys-R-Us: Board Games and the Socialization of Young Adolescent Girls” in Images of the Child: Past, Present, Future. Ed. Harry Eiss. Bowling Green, OH: Popular Press, 1994: 100-111. Reprinted in Signs of Life in the U.S.A.: Readings on Popular Culture for Writers. Ed. Sonia Manik and Jack Solomon. Boston: St. Martin’s Press, 2003, 2000. Reprinted in Delinquents and Debutantes: Twentieth-Century American Girls' Cultures. Ed. Sherrie A. Inness. NY: NYU Press, 1998.

"Educating the Living, Remembering the Dead: The Montreal Massacre as Metaphor," Feminist Teacher, vol. 8, no. 2 (Fall/Winter 1994): 75-79. Reprinted in The Feminist Teacher Anthology: Pedagogies and Classroom Practices (best articles from a decade of the journal). Ed. Gail Cohee et al. NY: Teacher's College Press, 1997.

"The Truly Well-Lit Path: Toward a Violence-Free College Campus," Initiatives, vol. 56, no. 3 (Fall 1994): 31-40.

"Feminist Pedagogy Meets Male Sports: A Workshop on Gender Sensitivity for the Men's Rugby Club," NWSA Journal, vol. 6, no. 3 (Fall 1994): 442-451.

"Land/Scape/Goat: Women, Environments, and the Politics of Safety.” In Re-Naming The Landscape. Ed. Jurgen Kleist and Bruce A. Butterfield. New York: Peter Lang, 1994: 227-238.

"Challenging the Imbalances of Power in Feminist Oral History: Developing a Take-and-Give Methodology," Women's Studies International Forum, vol. 16, no. 6 (November-December 1993): 639-645.

NWSA Journal, vol. 6, no. 3 (Fall 1994)   The Feminist Teacher Anthology: Pedagogies and Classroom Practices   Women's Studies International Forum, vol. 16, no. 6

"Keeping Our Activist Selves Alive in the Classroom: Feminist Pedagogy and Political Activism," Feminist Teacher, vol. 7, no. 2 (Spring 1993): 8-14. Reprinted in Education is Politics: Critical Teaching Across Differences, A Tribute to Paulo Freire. Ed. Ira Shor and Caroline Pari. New York: Heinemann-Boynton/Cook, 2000.

"Feminist Pedagogy and Everyday Teaching: Results of a Women's Studies Program Self Study," Transformations, vol. 4, no. 1 (Spring 1993): 70-76.

Podcast

Taking Women Seriously, Wherever We Find Them
Jennifer Scanlon presents a lively view of women's history in a lecture inaugurating her appointment as William R. Kenan Professor of Gender and Women's Studies.

In her Oct. 17, 2011, talk, "Taking Women Seriously, Wherever We Find Them," Scanlon presented three case studies from her work that reflect themes in the discipline: The Shopper, The Popular Women's Magazine Reader, and Behind-the-Scenes Political Organizer.

Listen to this podcast | Subscribe in iTunes | RSS 2.0

Recent Media

2008 Referenced in “Mad Women: The Ladies of Advertising’s Golden Age Tell All,” BUST, December/January 2009, 50-55.
2007 Interviewed for Documentary, Sport to Show: Eroticism, Athletics and Mirth in Women's Rollerderby, Pound of Tea Productions
2007 Featured in Documentary, Inside the Great Magazines, DLI Productions,
Montreal, now showing on Air Canada flights

“Mad Women: The Ladies of Advertising’s Golden Age Tell All,” BUST, December/January 2009, 50-55.Inside the Great Magazines

2007 Featured in piece on CyberMonday, Channel 6 (NBC Affiliate), Maine
2005 Quoted in New York Times Magazine (December 25, 2005)
2005 Quoted in New York Times (May 19, 2005)
2005 Quoted in Adweek (September 12, 2005)

Book Reviews

Book reviews published in Journal of American History, Journal of American Culture, American Historical Review, Journal of Design History, Journalism History, American Journalism, Gender and Society, NWSA Journal, The Women’s Review of Books, Business History Review, Maryland Historical Magazine, Pennsylvania Magazine of History and Biography, Journal of International Women’s Studies, Technology and Culture, Journal of Southern History

Service to the Profession (Recent)

Distinguished Lecturer, Organization of American Historians, 2011-2014
Dissertation Committee Member, University of North Carolina at Chapel Hill, Columbia University
Executive Director, Coordinating Council for Women in History (CCWH)
Corresponding Editor, Journalism History
Advisory Editor, American Periodicals
Manuscript Reviewer: Feminist Media Studies, Feminist Studies, Journal of Design History, Pacific Historical Review, NWSA Journal, University of Hawai’i Press, University of Chicago Press, New York University Press, Oxford University Press, Routledge
Outside Evaluator, Promotion Reviews: Fordham University, Loyola University Chicago, Sewanee University of the South, Ohio University, Miami University
Grant, Fellowship and Prize Evaluator: Journal of Social History Graduate Student Prize, Woodrow Wilson National Fellowship Foundation, CUNY, Advertising Educational Foundation

Keynote Addresses

The Ideal Woman Conference, Queens University, Belfast, April 2011
Gender and Transnational Production Conference, SOAS, University of London, May 2011

Professional Memberships

American Historical Association
Organization of American Historians
American Studies Association
Coordinating Council for Women in History
American Journalism Historians Association
National Women’s Studies Association