Good Fortune: Beth Kowitt '07 Writes Cover Story Going Inside Secretive Trader Joe's, Discusses on NPR

Story posted August 26, 2010

Fortune magazine writer and reporter Beth Kowitt '07 examines the quirky Trader Joe's grocery store chain, attempting to go beyond the Thai lime-and-chili cashews and $2 wine for a glimpse at the notoriously secretive company as it begins to expand into new markets.

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Beth Kowitt '07 and her cover story on the Trader Joe's grocery store chain.

Kowitt, who spent two months investigating the cover story of the current issue, spoke with NPR's Renee Montagne about what she found.

Listen to the NPR story.

Read Kowitt's article, "Inside the Secret World of Trader Joe's."

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Look for profiles of Kowitt and her fellow Fortune staffers — managing editor Andy Serwer '81, writer and reporter Katie Benner '99, and former publisher Hugh Wiley '82 — in the latest issue of Bowdoin magazine.

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