Bowdoin Campaign and Studzinski Recital Hall Publications Earn Top Honors
Story posted January 14, 2008
Several Bowdoin College publications have been honored by the Council for Advancement and Support of Education (CASE) with CASE 2008 Communications Awards.
The CASE District I Communication Awards recognize outstanding achievement in higher education, independent school, and non-profit organization communications. Judges assess overall design, content and writing, and use of photography, graphics, and technology.
Publications associated with the Bowdoin Campaign and the Studzinski Recital Hall dedication earned both gold and silver awards.
The Case Statement for the Bowdoin Campaign earned the Gold Award in the Campaign C & D category, covering case statements, single or special purpose solicitation materials. The Bowdoin Campaign launch publications package earned the Silver Award in the Campaign A & B category.
The five-year $250 million Bowdoin Campaign, which will end in 2009, will ensure that Bowdoin College continues to be the world-class institution it is today, while underscoring the conviction that a liberal arts education is the best way to shape informed and responsible citizens of the world. The goals of the campaign focus on attracting and retaining outstanding faculty, enhancing student life, ensuring access through financial aid, creating and renovating important facilities, and promoting annual giving.
These goals were set forth in the 80-page Case Statement, which also introduced the campaign theme, "The Place That Makes Us. The Place We Make." The design of the Case Statement conveys the uniqueness and beauty of the Bowdoin campus and the state of Maine through 18 color photographs arranged in consecutive two-page spreads. The booklet's cover, a vintage maritime map of the Casco Bay region, further emphasizes the Bowdoin community's ties to Maine.
The publications package supporting the launch of The Bowdoin Campaign included save-the-date cards, invitations, programs, a packet of photo gift cards, and the Case Statement.
The Studzinski Recital Hall dedication publications package earned a gold award in the Special Purpose Communications category.
The package, which included invitations and the dedication concert program booklet, commemorated the old while celebrating the new. Each piece highlighted the tremendous amount of work and architectural expertise required to convert the College's former swimming pool into a state-of-the-art, world-class recital hall—all the while preserving the architectural integrity of the McKim, Mead, and White-designed building.
The dedication invitation conveyed the building's transformation by featuring a photograph of the pool (ca. 1928) on the front flap (left, top); the invitation opened to reveal recital hall blueprints on the middle flap (left, middle), which in turn opened to reveal photographs of the new Kanbar Auditorium and the tagline "We're saving a seat for you" (left, bottom). The 12-page program booklet employed stunning photography of the new hall's interior, as well as a history of the building, a description of the renovation, donor information, and concert details.
The award-winning publications were all produced by the staffs of Bowdoin's Office of Communications and Public Affairs and Bowdoin Magazine.
CASE is the professional organization for advancement professionals at all levels who work in alumni relations, communications, and development. To see the full list of 2008 Communications Awards District I winners click here.
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