Campus News

McDonald Wins Writing Scholarship

Story posted March 15, 1998

BRUNSWICK, Maine -- Kerry McDonald, a Bowdoin College junior from Weymouth, Mass., has been awarded the $2,500 Lehman Millet Business Writer's Scholarship.

The award is in recognition of a program she first designed two years ago while working at Arthur Andersen for the summer. The program, called Point Of Action, teaches effective public speaking to students and professionals.

McDonald first developed Point of Action in the summer of 1996 and presented it to small groups of Arthur Andersen employees. It uses activities and multimedia displays to help participants overcome fears of public speaking and gain confidence. Among the topics addressed are developing persuasive speaking techniques, impromptu speaking, and dealing with confrontation and criticism.

"As a proponent of liberal arts education, I am delighted that our scholarship is going to such a worthy candidate," said Bruce Lehman, president of Lehman Millet Inc., a Boston-based medical marketing firm. "The entrepreneurial intuition she showed in naming and trademarking her program so that others may benefit from it is most impressive."

Point Of Action is now available as a six-session, 12-hour course or a single, day-long seminar. It has also been taught to Bowdoin College employees, Bowdoin students, and South Shore (Mass.) Hospital nurses. McDonald expects to roll Point of Action into her own training/consulting business, focusing, in addition to her public speaking work, on assertiveness training, conflict resolution and time management.

McDonald is an economics and environmental studies major with a minor in education. She is a tutor for the Bowdoin Writing Project and has run cross country and outdoor track at Bowdoin. She is a graduate of Weymouth (Mass.) High School.

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