February 15, 2016 | 7:00 PM
Visual Arts Center, Beam Classroom
Is big data really something new, or is it simply a new name for the same old data that social scientists, government agencies, and market research companies have relied upon for years? These are questions a lot of people are asking these days, especially when it comes to the use of voter and consumer information in political campaigns. James G. Gimpel, Professor of Government at the University of Maryland, College Park will talk about his research into voters and donors using big data.