Campus News

King, Potholm on an Independent's Race in Boston Globe

Story posted March 31, 2010

The 1994 gubernatorial campaign run by Distinguished Lecturer and former Maine Governor Angus King is used as an example — and Professor Chris Potholm is mentioned — in the March 31, 2010, Boston Globe column, "Can an Independent Win?"

King Potholm200.jpg Angus King (left), Chris Potholm

Against the backdrop of independent Tim Cahill's campaign for Massachusetts governor, the article's author, Boston-area media consultant Dan Payne, with King's help he says, compiled a list of lessons for success — one of which includes Potholm.

An excerpt from the article:

Show gains in polls. Our best move came months before the election. At the urging of shrewd Maine pollster Chris Potholm, we borrowed the Democratic and Republican primaries in the spring to launch our TV commercials. We could not wait until the fall to introduce Angus.
The bet paid off. A widely publicized poll taken right after the primaries showed Angus in second place, right behind Democrat Brennan. His credibility was never again questioned. Cahill has yet to poll better than a distant third.

Read the article.

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