Stylish Business Meetings Land Sara Schiller '92 in Forbes, Fortune
Story posted October 28, 2009
Conference rooms don't usually conjure elegant images of posh interiors, concierges waiting with your smoothie or complimentary wine and cheese.
But Sara Schiller '92 and her husband Marc have made this dream-like business setting a reality.
Their business, Meet at the Apartment, founded in 2008, provides upscale meeting spaces in a chic SoHo loft to stimulate creative thought and innovation in business meetings.
The October 2, 2009, Forbes article, "Taking 'Bored' Out Of the Boardroom," details the Schillers' reasoning — that "a stale environment brings stale ideas, but a comfortable, stylish space raises productivity by making the meeting a pleasant experience."
More Than Meetings
The Schillers, fans and promoters of ephemeral — or graffiti — art, were recognized as YouTube’s Curators of the Month for the success of their blog, Wooster Collective.
The couple spoke to the YouTube staff at the company’s California headquarters and at the Tate museum. Upcoming activities include keynote speeches at a conference in South Africa called Design Indaba and another in Paris. The presentations focus on ephemeral art and how they are able to document and publicize it via the Internet.
The Schillers are also about to bottle a limited vintage of their own wine with a label designed by a well-known New York City artist.
Sophisticated surroundings with a New York City edge accompanied by coffee fixed just the way you like it in the adjoining kitchen are just part of the deal.
When you get down to business, you do so with state-of-the-art technology: PC-compatible iMacs, conference-call speakers embedded in the walls and a copying room just steps away.
Schiller's brainchild was born of frustration. Having worked for a hotel chain for eight years, she noticed a dearth of facilities — and the high prices hotels were charging for renting boardrooms.
"If you ask people what their biggest pet peeve about boardrooms is, it's the bill," says Schiller in the article.
"Meet," as it's known for short, only charges extra for outside catering.
Refreshments, stationery supplies, tech facilities and unlimited Wi-Fi are free, which the Schillers say is a first in the hospitality industry.
"In a hotel you get charged for every pad of paper, every breakfast, how many people are using wireless [Internet] — you get nickeled and dimed to death," Schiller adds.
"That's not what meetings should be about."
Read the Forbes article.
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