Campus News

Hastings '83 and Netflix Honored for Customer Service

Story posted October 04, 2005

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Netflix, the online DVD subscription service founded by Bowdoin College graduate Reed Hastings, has been honored for excellence in customer service by Fast Company magazine.

Hastings, who appears on the cover of Fast Company's October edition, is a member of the Bowdoin Class of 1983. He founded Netflix in 1997 after being forced to pay $40 in late fees for a video he had rented. The company was named the overall winner of Fast Company's annual "Customer First Awards," which recognize "...companies that make putting the customer first a serious pursuit." According to the magazine, Netflix is "...a source of ideas for any company looking for smart ways to cozy up to customers."

Hastings graduated from Bowdoin cum laude with a degree in mathematics. After spending two years in the Peace Corps teaching high school math in Swaziland, he enrolled in Stanford University's master's program in computer science, earning his MS degree in 1988. Computer technology is a seen as major factor in the success of Netflix, according to Fast Company, which notes that "the starring role in Netflix's customer-experience strategy goes to its top-secret, highly customized technology, which offers its more than 3 million customers their own personal box office.

To read more about Hastings and Netflix, go to http://www.fastcompany.com/magazine/99/open_customer-netflix.html.

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