Story posted January 04, 2010
Marketplace, the nationally syndicated radio program, named Professor of Gender and Women's Studies Jennifer Scanlon's biography, Bad Girls Go Everywhere: The Life of Helen Gurley Brown (Oxford University Press, 2009), one of the best business books of 2009.
Fortune magazine writer Katie Benner '99, a regular Marketplace commentator, said of Bad Girls Go Everywhere: "People would not think of this as a business book, however, what is overlooked and what Scanlon brings out is the fact that Helen Gurley Brown was so adamant about personal finance, savings and financial independence for women. So I mean, she might be the precursor to a Carrie Bradshaw, but also, she was an early Suze Orman."
With a weekly audience of more than eight million, Marketplace is said to be the most popular business program in the country.