Bowdoin Coffee Break
Matt Marolda '96, President of WarnerMedia Applied Analytics
Friday, March 29, 2019
Daggett Lounge, Thorne Hall, Bowdoin College
3:00pm — Coffee, pastries, and conversation
3:15pm — Program begins
4:15pm — Q&A
4:30pm — Program ends
About the speaker
Matthew Marolda is President of WarnerMedia Applied Analytics. Matt runs WarnerMedia’s Applied Analytics division, which uses data and analytics to drive strategic decisions across its operating divisions, including Warner Bros., Turner, and HBO. He joined WarnerMedia via its acquisition of Legendary Entertainment’s Applied Analytics division. Matt founded Applied Analytics and served as Legendary’s Chief Analytics Officer. His team employed a wide range of proprietary technology and analytics to run data-driven marketing campaigns for many television shows and movies, such as Godzilla, Krampus, and Kong: Skull Island, among others.
Prior to Legendary, Matt founded StratBridge LLC, which had two software solutions: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after he had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. He graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.