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Research |
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Campaign Advertising and American Democracy (Temple University Press, November 2007) The book was recently reviewed in Political Science Quarterly, Party Politics, and The Journal of Politics. Read the reviews here, here and here. Watch me discuss the book below. The video is from January 2008. Note my prediction at the end of the video—that Barack Obama will easily win the New Hampshire primary! For another discussion of the book, watch this Bowdoin College video |

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Choices and Changes: Interest Groups and the Electoral Process (Temple University Press, March 2008) Research for this book was based on my dissertation, which was awarded the American Political Science Association's E.E. Schattschneider Award for the best doctoral dissertation in the field of American government. The book was recently reviewed in Political Science Quarterly, Election Law Journal, and Party Politics. Read the reviews here, here and here. Read more here |
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Books |
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Published Papers |
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Þ Michael Franz. Forthcoming 2010. “Political Advertising,” in Stephen C. Craig and David Hill (eds.), The Electoral Challenge: Theory Meets Practice, 2nd edition. Washington, D.C: Congressional Quarterly Press Þ Michael Franz and Travis Ridout. 2010. “Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections,” American Politics Research. 38(2): 303-329. Þ Michael Franz. 2009. “The Devil We Know? Evaluating the FEC as Enforcer,” Election Law Journal. 8(3): 167-187. Þ Travis Ridout and Michael Franz. 2008. “Evaluating Measures of Campaign Tone,” Political Communication. 25(2): 158-179 Þ Michael Franz. 2008. “The Interest Group Response to Campaign Finance Reform,” The Forum: A Journal of Applied Research in Contemporary Politics. Volume 6, Issue 1 Þ Michael Franz, Paul Freedman, Kenneth Goldstein, and Travis Ridout. 2008. “Understanding the Effect of Political Ads on Voter Turnout: A Response to Krasno and Green” Journal of Politics. 70(1): 262-268. Replication data here. Þ Michael Franz and Travis Ridout. 2007. “Does Political Advertising Persuade?” Political Behavior. 29(4): 465-491. Þ Michael M. Franz, Joel Rivlin, and Kenneth Goldstein. 2006. "Much More of the Same: Television Advertising Pre- and Post-BCRA," in Michael Malbin (ed.) The Election After Reform: Money, Politics, and the Bipartisan Campaign Reform Act, Rowman & Littlefield Publishers, Inc. Þ Richard M. Merelman and Michael Franz. 2004. "Markodemocracy? A Reconnaissance," The Sociological Quarterly. 45(3): 451-470. Þ Travis Ridout, Dhavan Shah, Kenneth Goldstein, and Michael M. Franz. 2004. "Evaluating Measures of Campaign Advertising Exposure on Political Learning," Political Behavior. 26 (3): 201-225 Þ Rodolfo Espino and Michael M. Franz. 2004. “Retesting Committee Composition Hypotheses for the U.S. Congress," Political Analysis. 12 (1): 196-198. [Link provided is for longer version of paper] Replication data here. Þ Paul Freedman, Michael M. Franz, and Kenneth Goldstein. 2004. "Campaign Advertising and Democratic Citizenship," American Journal of Political Science. 48(3): 723-741 Þ Rodolfo Espino and Michael M. Franz. 2002. “Phenotypic Discrimination Revisited: The Impact of Skin Color on Occupational Prestige,” Social Science Quarterly. 83(2): 612-625. Þ Michael M. Franz and Kenneth Goldstein. 2002. "Following the (Soft) Money: Party Advertisements in American Elections," in Sandy Maisel (ed.) The Parties Respond, 4th Edition. Boulder, CO: Westview Press. |
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Working Projects |
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Þ A book manuscript on political advertising and its ability to persuade voters on election day Þ An article on the emotional appeals used by political candidates in their TV ads Þ An book chapter on the issues discussed by interest groups in their pro-candidate TV ads (for Webs of Power, Richard Skinner and Jonathan Bernstein, eds. The edited volume is currently under review.) Þ A book chapter on PACs and congressional elections Þ An article on the advertising targeting strategies of presidential candidates |