Your proposed project should grow out of your past interests and preparation in a particular field of study. Although in-depth expertise is not always necessary, some evidence of prior experience or ambition is typically expected.
For the most part, priority is given to well-grounded and feasible proposals. For example, identifying a particular itinerary or specific university is more credible than a vague and ambiguous proposal lacking specifics or tangible goals.
When creating a proposal you should be able to detail the curriculum that may be involved for a research project or course of study. You should also be able to articulate how and why a certain university/college fits your abilities and interest.
When proposing a course of study, “not only should you have read catalogues and web sites thoroughly and be able to show how that department or degree program matches your abilities and interests, but you should have found out who teaches what, where, how their research relates to yours, specific assets and liabilities of that set of courses or program, etc.” (Gunzburg, Brown University Fellowship Guide) Your goal should be to detail the various courses, activities, etc. of your proposed project while connecting those deliberately and thoroughly with the aims of the fellowship or scholarship.
You should consider the following questions while planning your proposed project: