Prosumption: Evolution, Revolution, or Eternal Return of the Same?
Prosumption, the interrelated process of production and consumption, is increasingly obvious on the internet where people "prosume", for example, Facebook pages, Wikipedia entries, and Amazon.com orders. But what is prosumption? Has it evolved out of recent behaviors? Is it new and revolutionary? Or, is it what we've always done? Beyond reconceptualizing what we do as prosumption, we need to reflect on the potentially revolutionary implications of the process for the internet and the social world in general.
George Ritzer is a Distinguished University Professor at the University of Maryland, College Park. A largely self-taught sociologist, Ritzer is most widely known in the scholarly community for his distinctive contributions to the study of consumption, globalization, metatheory, and classical, modern and postmodern social theory. Ritzer is an academic celebrity, however, as a result of The McDonaldization of Society (5th edition 2008; first published in 1993), which is among the most popular monographs ever penned by a sociologist. A pessimist in the Weberian tradition, Ritzer has expanded and developed his highly critical analysis of contemporary social life in such monographs as Enchanting a Disenchanted World, as well as the aptly titled The Globalization of Nothing.
Thursday, April 11, 2013
Lancaster Lounge, Moulton Union
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