Location: Bowdoin / Communications / Contact

Scott Hood, Vice President for Communications and Public Affairs

Scott HoodResponsibilities: General management and oversight of the Office of Communications & Public Affairs, including proactive media relations, integrated marketing, public relations and publications programs, video and special events production, and strategic efforts in support of student recruitment and fundraising. Duties also include contributions to Bowdoin magazine, campus communications, speechwriting, and serving as primary College spokesperson. Member of the College Coordinating Group (CCG).

Background and Experience: Joined Bowdoin in August 1989, having previously served as news director of the Maine Public Broadcasting Network (MPBN), as co-host of “Maine Things Considered,” and as a regular news contributor to National Public Radio, the Canadian Broadcasting Corporation, Monitor Radio, CBS Radio, and CNN. Holds a bachelor’s degree in English from Lake Forest College and a master’s degree in public policy and management from the Muskie School of Public Service at the University of Southern Maine. Graduate of Leadership Maine (IOTA Class – 2002).

Phone: (207) 725-3256
Email: shood@bowdoin.edu

Alison M. Bennie, Associate Vice President for Communications

Alison BennieResponsibilities: Responsible for the leadership and supervision of the conceptual and creative processes, with overall responsibility for the design and production of all official Bowdoin print publications and collateral materials, including strategy, creative design, branding and graphic identity, and photography. Maintains the College’s brand and works to ensure excellence and consistency across all platforms. Serves as executive editor of Bowdoin magazine.

Background and Experience:Alison came to Bowdoin in April 1993, after working for nine years in book and magazine publishing, marketing, advertising, and public relations, most recently as general manager and account supervisor of the Portland office of Arnold Fortuna Lawner & Cabot. She earned her A.B. in English and American literature and languages at Harvard-Radcliffe College.

Phone: (207) 725-3136
Email: abennie@bowdoin.edu

Jim Caton, Assistant Athletic Director for Communications

Jim CatonResponsibilities: The Assistant Athletic Director for Communications handles all media and public relations for the Polar Bears’ 31 varsity athletic teams. Duties include maintenance of the Bowdoin Athletics website and the 24-hour Polar Bear Sports Hotline. The Assistant Director produces gameday programs for home athletic events and writes pre- and post-game news releases on each of Bowdoin’s athletic contests, which are distributed to regional and national media outlets. The Assistant Director also supervises the collection of school records and compiles each of the teams’ statistical data in order to report to the NESCAC and NCAA. Additional duties include acting as chair of the Athletic Department Awards Committee, serving on the Athletic Hall of Honor Committee, and contributing to Bowdoin Magazine.

Background and Experience: Joined Bowdoin in 2001 from Middlebury College, where he served one year as the Assistant Director of Athletic Communications. Previous experience includes public relations internships with the Albany-Colonie Diamond Dogs baseball team and Earlville (N.Y.) Opera House. Graduated from Ithaca (N.Y.) College in 2000 with a bachelor's degree in Communications, majoring in public relations with a minor in sport studies.

Phone: (207) 725-3254
Email: jcaton@bowdoin.edu

Doug Cook, Director of News and Media Relations

Doug Boxer-CookResponsibilities: Develops newsworthy pitches to local and national media in attempts to raise the College’s profile; manages inquiries from news outlets; and oversees the Bowdoin Daily Sun, a daily online digest of Bowdoin news and photos, as well as articles of interest from around the globe. Duties also include contributing to the editorial process in which news and information about the College is developed, written and published on the website and in print.

Background and Experience: Doug joined Bowdoin in December 2006, after working for 15 years in broadcast journalism, most recently as a news anchor and reporter for WMTW. An award-winning journalist, Doug contributed reports to ABC World News Now and CNN. He holds a bachelor’s degree in business administration from Western Michigan University.

Phone: (207) 725-3964
Email: dcook@bowdoin.edu

Rebecca Goldfine, Assistant Director of Communications for News Content

Responsibilities: Primarily reports on student life outside of academics. Supports the communications and marketing mission of the College through research, writing, editing, photography and video. Produces content for Bowdoin's website, the Bowdoin Daily Sun, social media channels, digital signage, email and print publications. Works with the director of news and media relations and other staff to gain national news media coverage for the College.   

Background and Experience: Rebecca started at Bowdoin in January 2012 after working as a print journalist for several newspapers, most of them in Maine, her home state. She has a bachelor's degree from Williams College in anthropology and a master's degree in journalism from Columbia.

Abby McBride, Assistant Director for Academic Communications

Abigail McBrideResponsibilities: Reports on faculty and student research, scholarship, artistic projects, and other academic accomplishments. Produces writing, artwork, photography, and video for outlets including the Bowdoin website, Bowdoin Daily Sun, Bowdoin Magazine, and national news media.

Background and Experience: Abby came to Bowdoin in April 2013, with an undergraduate degree in biology from Williams College and a graduate degree in science writing from MIT. She has worked as an illustrator, field ecologist, musician, lobster boat helmsman, and pastry chef.

Phone: (207) 725-3961
Email: admcbrid@bowdoin.edu

Megan F. Morouse, Associate Director of Production

Responsibilities:
Works across multiple divisions on facilitating, compiling, planning, producing, and documenting impactful, high quality, cost-effective print publications serving the needs of the College. 

Background and Experience:
A native of Detroit, Michigan, Megan joined Bowdoin in July 2001, having previously worked at an academic catalogue publishing firm, where she was responsible for design and proofreading. Prior to that, she served as publications associate in the Office of Communications at Phillips Exeter Academy in Exeter, New Hampshire, working on The Exeter Bulletin (alumni magazine) and managing the school’s photo database. Megan holds a B.A. in English from the University of New Hampshire.

Phone: (207) 725-3769
Email: mmorouse@bowdoin.edu

Matt O'Donnell, Editor of Bowdoin Magazine

Matt O'DonnellResponsibilities:
Oversees portions of Bowdoin magazine including advertising, the Mailbox, Bookshelf, and Bowdoinsider sections, Class News, alumni profiles, the magazine website, and the Zinio digital edition of the magazine. Edits and distributes monthly Bowdoin News e-newsletter to alumni, parents, and friends of the College; co-edits the College's daily blog, The Bowdoin Daily Sun; and is co-keeper of the College's Twitter feed. Assists the Office of Alumni Relations as a coordinator for Reunion Weekend.

Background and Experience:
A Maine native, Matt graduated from Holy Cross and earned an M.F.A. in creative writing at the University of North Carolina–Greensboro. He joined Bowdoin magazine in 2000. A long-time professional ski instructor, Matt directs a telemark ski program for the Bowdoin College Outing Club; and as a competitve age-group triathlete, he assists with the BOC road cycling program. Matt is founding editor of From the Fishouse, an online audio archive of emerging poets, and produces a visiting poets reading series on campus. He co-edited the collection “From the Fishouse: An Anthology of Poems that Sing, Rhyme, Resound, Syncopate, Alliterate, and Just Plain Sound Great” (Persea Books, 2009).

Phone: (207) 725-3133
Email: modonnel@bowdoin.edu

Holly Sherburne, Director of Social Media

Director of Social MediaResponsibilities: Development and execution of the College's social media strategy. Support the development and maintenance of the College's website, with particular focus on admissions and alumni relations. Holly is based in Bowdoin's Interactive Media Group.

Background and Experience: Holly served as webmaster at Bowdoin College from 2004-2006 before leaving to start her own business, a niche newspaper and web site which she sold in 2009. Most recently she was partner in a marketing agency that helped organizations used social media for strategic marketing and growth. Holly is author of The Maine Plate, a book of vanity license plates and their meanings.

Phone: (207) 725-3934
Email: hsherbur@bowdoin.edu

Sara Smith, Administrative Assistant II

Sara SmithResponsibilities:
Manages and schedules vice president’s calendar of appointments, provides administrative support to the director of news and media relations, and helps with administration for the office. Other duties include managing the Association of Bowdoin Friends; producing the Bowdoin Bulletin, a bi-weekly listing of campus events and exhibitions; and moderating classified advertisements on the Web. Provides general administrative support and office service as requested by staff.

Background and Experience:
Came to Bowdoin in July of 1999, with more than 15 years administrative experience, including office management, billing, sales, and customer service.

Phone: (207) 725-3306
Email: ssmith@bowdoin.edu

Scott Schaiberger ‘95, Director of Editorial Services

Responsibilities: Oversees the quality and timely publication of Bowdoin's written and published materials and supervises and directs the production of these materials, including Bowdoin magazine and the Bowdoin Catalogue. Researches, proposes, and implements innovations and efficiencies in communication and branding strategy. Serves as managing editor of Bowdoin magazine.

Background and Experience: Joined Bowdoin in November 2013, after serving most recently as the vice president of marketing at Federated Media and working for nearly twenty years in integrated media and publishing for brands including Martha Stewart Living, Rolling Stone, In Style, and The New Yorker, among others. Scott earned his A.B. from Bowdoin with a double major in history and government and a minor in German.

Phone: (207) 725-3832
Email: sschaibe@bowdoin.edu

Melissa Wells, Staff Designer

Responsibilities: Collaborates with writers, marketers, and production specialists on designing creative, innovative, inspiring, and effective communications and collateral for an array of College departments and audiences.

Background and Experience: Prior to joining Bowdoin in July 2014, Melissa was the senior designer and web developer at Z Studio Graphic Design in Bar Harbor, Maine, where she worked since 2001. In addition to her extensive print and digital media design background, Melissa has worked at various magazines in both editorial and design capacities. She is a graduate of Northwestern University where she earned a B.S. in journalism with a concentration in magazine writing and design. 

Phone: (207) 798-4140
Email: mwells2@bowdoin.edu